rent a porter

Rent A Porter was born as shared economy companies became more and more common. Due to increasing concerns about the social and environmental impact of the fashion industry due to the surge of fast fashion.

naming

Pret-à-Porter is a French expression that means ready to wear. In the fifties, Haute Couture was gradually displaced by ready-to-wear.
The garments began to be manufactured on a large scale, and designer clothes reached other social strata.
Rent A Porter has a mission to democratize luxury and reach another social status as well.

logo

2 hypens and the accent of the word pret-à-porter were joined to make it easier to read and create an isotype.
The R was reflected to represent the rent and return system in which the company operates

web design

packaging

Packaging plays a very important role since there is no brick and mortar. It is expected to be an experience receiving the box and it is also a source of advertising for the brand. Once opened, the box tells the customer how they are helping reduce the fashion industry’s carbon footprint by renting and not buying. This is an added value to the brand and the customer.

instagram account